Affiliate Marketing Tools
As the range of goods and online services offered via the
Internet has grown at an incredible rate over the last few
years, therefore so has the competition. Web site visitors need
to have a very good reason for clicking on a link or banner.
how to choose the right banners for affiliate marketing tools
In most affiliate programs, you are offered a wide variety of
banners to place on your site but very few of them will be
effective. If you can attain a clickthrough rate of 2%, then you
are doing very well. It has been our experience, and this is
generally speaking, that graphically rich banners do not perform
as successfully as their simpler counterparts. The main reason
for this is download time. If a banner is the last thing to load
on your page and the banner ad is excessively byte "heavy", by
the time it has loaded your visitor may already have scrolled
down the page - missing it entirely. Heavy banner ads can also
slow down the loading of your pages, or critical elements of
your page and you can lose your visitors altogether! A
graphically rich banner can also confuse the actual message -
the artwork and marketing blurb can be imbalanced. For these
reasons, we suggest that banners you implement be no more that
15kb wherever possible.
Banners that have "extreme" animation, such as rapid flashing,
are also something to consider very carefully. While these do
achieve high clickthrough rates, they are also highly annoying.
If you do decide to implement this form of banner advertising,
use it very sparingly.
When selecting any form of graphical advertising, try and keep
the theme of your site in mind - while graphical ads are meant
to stand out and catch a visitors eye, it shouldn't be to the
point that everything else on the page is totally ignored.
Wherever possible, ensure that all banner ads uses a link that
opens in a new window. That way, if a visitor does choose to
visit one of your advertisers it is easy for them to return to
your page and review what they actually came to your site for!
Pop ups and pop unders Many companies, but mostly agencies
representing a number of advertisers, now give their affiliates
the options of using pop up and pop under ads. Our opinion - pop
ups are evil. They annoy visitors and are usually closed before
they even have a chance to load. Go for pop-unders and
preferably those that only display once per visit.
Using Text Link Ads. One of the most successful forms of
advertising are text link ads. They are bandwidth friendly,
don't take up a lot of space and can be easily implemented into
most page layouts. Good text links ads don't just scream "buy
me!", they also offer some information as to why your web site
visitor should investigate the offer. A company should also
supply you with very short text links which only state the
product or company name. The reason for this is so that you can
implement the links directly into the content of related
articles and reviews.
Articles and product/service reviews Now, this is where a bit of
hard work comes in. Your regular site visitors will view you as
an authority on particular subjects, so why not write a review
on a product or service you are advertising? This also supplies
excellent content for search engine spiders to latch onto. We
have attracted many visitors to our site using what I call"adarticles".
But there's a catch...... If you are going to use the adarticle
concept to promote products, you need to believe in what you
write. Research the product and company well. Contact the
company and let them know what you are doing and ask for further
resources and assistance. Once you have created the review, send
them the link - you may be suprised at the response you get.
? The information that you supply to your web site visitors will
help them formulate a decision, so be honest in your sales copy.
If you are successful in this promotion strategy, over time your
reviews won't be seen as hype and bluster, but as a reliable
source of information - everybody wins!
Gary Winnick
Email advertising as an affiliate marketing tool Direct
promotion via email has boomed over recent years, but has
brought with it mountains of spam. If you intend on using email
as a method of advertising products and services, ensure you
stand behind the products you're promoting and make yourself
available to answer any questions.
An effective promotion technique we have found is to combine
email with the adarticle strategy. In our ezine we occasionally
put a summary of a product or service, just enough information
to stir the curiosity of our readers. The summary then contains
a link to the adarticle on our site. The benefit of this is not
only that you have a good opportunity to promote the product or
service, but while visitors are on your site they may also look
at other sections. The advertiser benefits through having highly
targeted potential clients visit their site. Buy DVD Player::Buy Amazing Videos::Buy Software Bundle::
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